Aug 9, 2021
Liz Willingham, founder of Liz Lean PR, on the importance of emotional intelligence, shaking up the business chamber model and handing her daughter the reins to the agency.
Show Notes:
(3:10) Unconventional beginnings
(5:01) Never destined to run own business
(5:38) Moment of realisation and birth of daughter
(7:39) Affect of entrepreneurship on children
(9:36) Moments of doubt/challenges and lessons learned
(11:50) How has the world of PR changed?
(14:20) Advantages of utilising PR agency vs. doing it in-house
(17:44) Finding interesting stories behind businesses
(18:35) The effect of changes in the press and media
(21:45) On emotional intelligence
(25:43) How to cut through the communications clutter
(29:17) Media training for business leaders
(30:56) What would make you turn a client down?
(32:32) Dynamic of having daughter Leila in the business
(38:22) Flexible working model at agency
(42:42) The importance of giving back
(45:46) Finding inner-confidence
(47:05) Mental health awareness
(50:35) Techniques for maintaining/improving mental health
(55:23) Anybody you particularly admire for their communications?
(57:33) Personal definition of success