Jun 7, 2021
Sue Campbell, founder of Kind2 - an award-winning solid shampoo and conditioner - talks about leaving many years of secure corporate life behind in the pursuit of creating a sustainable product, as well as a brand that lives its values of kindness and good business practice.
(00:14) Growing up in Australia, working in New Zealand, Hong Kong and the UK
(2:33) Settling in the UK
(3:25) More demand in the UK for sustainable products
(3:38) What is Kind2?
(5:02) The effect of awards on the business
(6:32) What made you start your own business?
(8:14) Leaving the security of the corporate world
(10:50) Why shampoo bars?
(13:23) Developing the product
(15:32) Tips on being persistent and dealing with rejection
(17:32) Creating a competitive brand
(21:24) Outsourcing expertise that shares the same values
(23:33) Convincing people to convert from ‘normal shampoo’ to shampoo bars
(26:10) Dealing with the challenges of Covid
(28:13) Subscription-based sales vs. through retailers
(30:10) Sustainability as a marketing gimmick vs. sustainability as a true value
(32:53) Five-year plan for Kind2
(34:30) 10-year plan for Kind2
(37:52) The importance of like-minded people
(38:58) Everyday tips on for a more sustainable lifestyle